Wiebke Küster, Founder & Managing Partner

Music is my life, a profound passion that connects me to people and the universal language that unites us all.

While I love all music, classical holds a special place in my heart. From my earliest memories of playing the recorder, violin, and piano to discovering the power of the human voice, this journey has taught me both discipline and a collaborative spirit.

After studying voice and economics, I realized my true calling was orchestrating success from behind the scenes. My strength lies in understanding and amplifying each artist’s unique voice, supported by a strategic vision and an unwavering commitment to their success.

It has been an extraordinary privilege to work alongside legendary conductors, some of the greatest singers and instrumentalists of our time, as well as prominent orchestras and opera houses. Today, I bring this wealth of experience to pura musica, committed to fostering diversity within the music business and supporting artists from varied backgrounds. Together, we are shaping a vibrant, inclusive future for classical music.

Fluent in several languages and with a love for travel, I am constantly exploring new cultures, seeking meaningful connections, and honoring my deep commitment to the arts. Nature and animals keep me grounded, reminding me of the importance of balance and authenticity.

My mission is simple yet powerful: to make music accessible and impactful, to bridge people across cultures, and to bring their deepest artistic expressions to audiences around the world.

I am here to help musicians shine their brightest, connecting people through the transformative beauty of classical music.