Wiebke Küster, Founder & Managing Partner
“Music is my life. I love music, all music, but classical just a bit more!”
After studying voice and economics, Wiebke discovered that her true strength lay in pulling strings behind the scenes as a classical music manager. She has had the privilege to collaborate worldwide with some of the most renowned conductors, composers, opera singers, instrumentalists, and chamber music ensembles.
Wiebke’s distinct prowess lies in her exceptional ability to not only understand but also passionately amplify each artist’s unique strengths, coupled with strategic vision and unwavering commitment to their success.
Her mission is simple: to bring music to the people and unite them through the universal language of music.
Boris Prodanovic, Partner
Boris Prodanovic brings a wealth of expertise and creativity to pura musica.
After studying economics Boris embarked on a management career in media and entertainment. He was responsible for product and marketing at major labels like BMG Entertainment and consulted the media industry for PricewaterhouseCoopers.
With a strategic vision and innovative approaches, Boris aims to bridge the gap between classical music and contemporary audiences. His unique expertise and genuine love for the arts ensures a significant contribution to the promotion of classical music in new and engaging ways.
